Kollaras Group
Brewed continuously in Bosnia since 1864, Sarajevsko is a very refreshing pale ale style beer with a rich history. When the The Kollaras Group went about importing this beautiful drop to the Australian market, they enlisted iQmultimedia to update the labelling and packaging designs. A decision was made to change the beer wording from Sarajevsko to the Sarajevo as it was thought it would be easier to pronounce. The slogan "The Real European Beer" was also incorporated in the packaging as a tongue in cheek dig at many so called imported beers that are actually brewed in Australia. iQm created the new Sarajevo word-mark in a style that was true to the original typography and incorporated it into new label designs, 6 pack carry cartons, 24 pack cartons packaging and the bottle tops.
Labelling & Packaging Design
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