Case Study:
Moduplay Commercial Systems
Moduplay Commercial Systems design and manufacture a wide variety of outdoor children's playground equipment primarily for schools, pre-schools and councils. Moduplay felt their logo starting to look a bit tired and dated, but at the same time were hesitant to change as their long established mark was well know in their industry.
iQmultimedia went about the task of reworking their logo which involved substituting the green for a royal blue, shiny gradients, tighter kerning and a new tag-line. The primary colours palette was used as they were the three most popular colours chosen for their playgrounds, while the gradients represent the heavy duty plastic that is used to build the majority of their equipment.
iQm also developed a fun "look and feel" to compliment the newly reworked logo which was used on stationery, advertisements, brochures and catalogues.
Logo Refresh
Business Cards
Magazine Advert
Product Catalogue
Once their reworked logo and new identity had been established, Moduplay Commercial Systems enlisted iQmultimedia to create their Product Catalogue. This comprehensive guide is the cornerstone of Moduplay's marketing material and features over 160 pages of glossy goodness. The catalogue features 3D drawings, plan views and photographs of Moduplay's wide range of playground systems and design styles which are colour coded for easy reading. This perfect bound book of brilliance is beautifully finished with a matt celloglazed cover and spot varnish highlights. iQm's graphic designers were able to liaise directly with Moduplay's management, marketing staff and 3D illustrators which made the catalogue's production as seamless as possible.
3D and technical illustrations produced by PDS, Unanderra.
Other work we have done for this client
- Moduplay Branding Branding Development
- Moduplay Product Catalogue Branding & Print Design
- Moduplay Quoting System Software Development