Case Study:
Horizon TVC Production
Horizon Credit Union looked to iQmultimedia recently to create and produce their latest television campaign and marketing material. As part of the "Look To Horizon" advertising campaign iQm produced a series of three TVC's and developed the branding for print materials such as DL brochures, Press Adverts and In-branch advertising.
Launch VideoTV Commercial Production
The centrepiece of the "Look To Horizon" campaign was the series of TVCs which combine real life footage with stunning motion graphics and illustrations. The television commercials each focus on Horizon's key products: Home Loans, Car Loans and Deposit Accounts. The series of television commercials positioned Horizon as a professional and trustworthy financial institution but also as a modern company that is different to their competitors.
Branding
Together with the Television campaign, iQm developed the branding for Horizon's print materials utilising the same "look and feel" of the TVCs ensuring Horizon's marketing message is consistent. iQm created styles for DL Brochures, Press Advertising and In-Branch posters including photography of the same actors that appeared in the TVCs.
Other work we have done for this client
- Horizon Branding Branding & Print Design
- Horizon TVC Production TVC Production & Motion Graphics