Case Study:
The Fraternity Club
To conincide with extensions and renovations to their facilities, The Fraternity Club required a fresh, new identity and a contemporary look to their marketing material. The club was founded by Italian migrants in 1952 and has a rich history as multicultural meeting place. The new "spring" icon represents people, communities and cultures coming together.
It was important that the clubs Italian heritage was represented in the new logo. This was achieved by using the three colours of the Italian flag in the heads of the people symbol. A striking blue was introduced as the predominant colour in the new identity which is also the national colour of Italian sporting teams and is known in Italian as "Azzurro".
iQmultimedia introduced the new identity across a multitude of marketing materials including stationery, press adverts, brochures, in-club posters, signage and the club's new website.
Logo Design
Print Design
When the Fraternity Club came to iQmultimedia to develop their new logo, it was vital that this fresh new identity was successfully and consistently conveyed across all their marketing materials. iQm created designs incorporating the new branding for just about every type of print material imaginable! This included: stationery, promotional posters, brochures, flyers, newspaper and magazine adverts, signage, membership cards and banners.
Signage
Stationery
Members Badge Draw Poster
Functions Brochure
DL Flyers
In-Club Posters
Brochure & Vouchers
Half Page Press Advert
Website
As well as developing their new identity and print materials, The Fraternity Club also partnered with iQmultimedia to create their website. Visitors to the site can browse the clubs upcoming events, entertainment, promotions, facilities and dining options. iQm developed a site that is not only easy use, but also easy for the club's staff to keep updated through the custom built CMS.
Other work we have done for this client
- Fraternity Club Logo Logo Design & Branding Development
- Fraternity Club In-Club Posters Print Design & Branding