Precinct Street and Park
The Moduplay Group made themselves known through their range of custom built children's playground equipment. When they expanded their range to outdoor furniture, the decision was made to separate this different type of product to a separate brand — Precinct Street and Park. iQmultimedia were enlisted to develop the logo and visual identity. iQm designed a logo that was modern and clean that would appeal to the corporate target market primarily made up of councils and schools. An "earthy" colour palette was chosen that symbolises the outdoors, while the "P" symbol also resembles a tree. In addition to the their newly designed print material, the new branding is being rolled out on the entire Precinct range including tables and chairs, bus shelters, bins, benches, picnic shelters, bike racks and more.
Logo Design
Stationery
A4 Flyer Example
Sample Applications
This Way Up