BHP Billiton
When BHP Billiton partnered with iQmultimedia to develop the state-of-the-art touch-screen kiosk software known as iPICK, it was important that the interface and kiosks were branded in a way that they would be easily identified. The kiosks contain safety information that could prove vital in an emergency or dangerous situation.
iQmultimedia designed a shiny, modern logo using "sci-fi" style typography that embodied the cutting technology the product was built upon. The iPICK icon within the logo is a hybrid between the "i" signs traditionally found at tourist information bays and shopping centres, and the "power button" symbol found on most modern computers and electronic equipment. It also plays upon that old adage "information is power".
The blue from the icon was chosen for the kiosk signage, as it is bright enough to stand out as well as being a colour that the predominantly male users would be comfortable with. Apart from the interface and kiosk design, the new logo also appears on signage and promotional merchandise such as stubbie holders and polo shirts.
Logo Design
Kiosk Branding
