The Fraternity Club
To coincide with extensions and renovations to their facilities, The Fraternity Club required a fresh, new identity and a contemporary look to their marketing material. The club was founded by Italian migrants in 1952 and has a rich history as multicultural meeting place. The new "spring" icon represents people, communities and cultures coming together.
It was important that the clubs Italian heritage was represented in the new logo. This was achieved by using the three colours of the Italian flag in the heads of the people symbol. A striking blue was introduced as the predominant colour in the new identity which is also the national colour of Italian sporting teams and is known in Italian as "Azzurro".
iQmultimedia introduced the new identity across a multitude of marketing materials including stationery, press adverts, brochures, in-club posters, signage and the club's new website.
Logo Design
Signage
Stationery
Members Badge Draw Poster
Other work we have done for this client
- Fraternity Club In-Club Posters Print Design & Branding